: This Madhur Bhandarkar directorial is one of the few Bollywood films to feature a professional publicist as a central supporting character. Divya Dutta plays an astute publicist for Kareena Kapoor’s character, handling scandals with finesse and crafting branding strategies. The character was widely rumored to be inspired by real-life Bollywood PR expert Dale Bhagwagar .
Ajay Devgn’s character is a shrewd corporate tycoon who uses his marketing acumen to scale a local protest into a massive, nationwide movement. By leveraging social media, creating viral hashtags, branding the movement, and managing media interactions, he turns an elderly, idealistic man into a messianic political symbol.
The marketing team created an aura of "unprecedented scale." They compared it to Pirates of the Caribbean and released teasers that looked like Hollywood epics. The interviews leading up to the release focused on Aamir Khan's "transformative" preparation.
– ~₹1,800 Crore (Hindi dub)
The key here was the star narrative . Every press release focused on "King Khan is back." They used social media analytics to push hashtags like #BlockbusterJawan and #DunkiReview, where the "review" was a five-star rating posted by verified fan clubs (often run by PR interns).
The film was released in Maharashtra and other key states with a "surcharge" on tickets for the welfare fund. It wasn't a massive hit, but it was a release. The PR saved the producers from a total loss, turning a political landmine into a moderate success.
Instead of ignoring the negativity, the PR team weaponized it. They fed stories to the media about "vile trolls" attacking the film, which triggered a sympathy wave among neutral audiences. Suddenly, watching Pathaan became a political statement of solidarity. pr movies bollywood top
Twenty years ago, Bollywood relied on a simple formula: a good trailer, a hit song, and a nationwide release. Today, the ecosystem is saturated. With over 200 Hindi films released annually, standing out requires a narrative. The PR machinery has shifted from being a reactive shield (damage control) to a proactive sword (narrative creation).
Long before the term "fake news" became a household phrase, director Aziz Mirza delivered a remarkably prophetic satire on television journalism and corporate PR. The film stars Shah Rukh Khan and Juhi Chawla as rival reporters representing competing news channels.
While Nayak is primarily celebrated as a political action thriller, the core of the film rests entirely on live media PR and crisis management. Anil Kapoor plays Shivaji Rao, a television cameraman turned reporter who gets a one-day opportunity to run the state as Chief Minister. : This Madhur Bhandarkar directorial is one of
: A major part of this biopic focuses on how the media and PR played a role in shaping the protagonist's public image. Rocket Singh: Salesman of the Year
Another hard-hitting drama from Madhur Bhandarkar, Heroine stars Kareena Kapoor Khan as Mahi Arora, a superstar actress navigating the volatile highs and lows of the Indian film industry. The PR Angle
Finding the "top" movies can be subjective, but whether you are a long-time enthusiast or a newcomer to Hindi cinema, understanding the highest-grossing, critical, and audience-favorite films is essential. Top 10 Highest-Grossing Bollywood Movies (As of 2026) Ajay Devgn’s character is a shrewd corporate tycoon
Rajkumar Hirani’s biopic of actor Sanjay Dutt, starring Ranbir Kapoor, is unique because it is both a movie about PR rehabilitation and a piece of PR rehabilitation itself.