Imedi Tv 【Must Watch】
Bookmark imedi.ge now. Tune in tonight at 7 PM Tbilisi time to watch the live news. If you don’t speak Georgian, turn on the auto-translated captions in YouTube settings. You will see history being made in real-time.
In recent years, Imedi has been a primary platform for promoting government narratives, including rhetoric regarding Georgia's European integration and critiques of the political opposition. Content and Programming
Georgia has been heralded as a regional leader in media freedom compared to other former Soviet republics, yet its broadcast landscape remains deeply polarized. Among the most emblematic cases is Imedi TV (meaning “Hope” in Georgian). Launched as an independent station, Imedi quickly became a ratings leader. However, its transformation — from a critical voice against the United National Movement (UNM) government (2004–2012) to a channel widely perceived as supportive of the Georgian Dream party after 2012 — raises essential questions about media capture, editorial autonomy, and the role of television in shaping democratic discourse.
IMEDI TV is a Georgian television channel known for a mix of news, entertainment, and cultural programming aimed at Georgian-speaking audiences.
. It quickly became the primary alternative to state-run media, known for its critical coverage of then-President Mikheil Saakashvili. The most defining moment in Imedi's history occurred on November 7, 2007 imedi tv
The channel has been actively involved in campaigns aimed at discrediting government opponents and has presented criticism from Western institutions regarding democratic backsliding in Georgia as unfair and undeserved. The channel's former owner, Irakli Rukhadze, publicly questioned Georgia's Euro-integration and expressed skepticism toward the European Union. In 2025, Rukhadze was even included in a list of individuals proposed for sanctions under the MEGOBARI Act in the United States, listed under the category of "propagandists".
Pro-government Imedi TV Refuses to Air Opposition Campaign Ads
"Imedis Kvira" and daily news bulletins provide coverage of domestic and international politics, generally adhering to the editorial line mentioned above.
As of 2026, Imedi TV is generally recognized as a pro-governmental media outlet, often aligning its coverage with the interests of the ruling Georgian Dream party. Studies on media polarization in Georgia indicate that Imedi frequently acts as a counterbalance to opposition-aligned channels like Mtavari Channel and TV Pirveli. Bookmark imedi
During the historic in late 2003, Imedi TV alongside its primary rival, Rustavi 2, played a definitive role in broadcasting opposition protests. It gave citizens immediate access to unfolding events, operating as a private counterweight to state propaganda. Following the revolution, the network branded itself as an independent, critical watchdog over the newly formed government led by Mikheil Saakashvili. The 2007 Crisis and State Takeover
A talk-show platform where government officials and party members often present their policy positions. Controversy and Media Polarisation
: By providing live fact-checking or verified citizen reports, the network can strengthen its role as a vibrant and independent media pillar in society. media-sustainability-index-europe-eurasia-2016- ... - IREX
Following the 2012 legislative elections, which brought the Georgian Dream coalition into power, ownership of Imedi TV was eventually returned to Patarkatsishvili’s family. In subsequent years, the station's editorial tone shifted completely. You will see history being made in real-time
Today, Imedi TV is recognized for its high technical standards and diverse programming matrix, consistently ranking at the top of national viewership ratings. The network caters to a broad demographic by balancing hard-hitting news with premium entertainment.
Imedi TV offers a wide range of programs, including:
The sanctions have had an immediate impact on the channel's operations. In an attempt to circumvent financial restrictions, Imedi began paying its employees' salaries in cash to avoid putting Georgian banks in an "awkward position". The channel also found itself in conflict with a major advertiser, the Georgian coffee company Meama, which stated it did not intend to work with sanctioned companies. In a dramatic response, Imedi announced plans to establish its own bank, named Imedi Bank, "in the shortest time possible".
Imedi TV: A Pillar of Georgian Media and Its Political Evolution
As İmedi TV looks to the future, the channel remains focused on its mission to provide exceptional programming and journalism. With plans to expand its digital presence and launch new initiatives, İmedi TV is poised to continue its growth and success.