Ansoff 1965 Corporate Strategy Pdf 2021

The firm focuses on selling more of its current offerings to its current customer base. This involves aggressive marketing, pricing strategies, or loyalty programs to capture competitor market share.

Focused on the firm’s relationship with its environment (e.g., "What business should we be in?"). ansoff 1965 corporate strategy pdf

Utilizing the same distribution channels, sales force, or warehousing for multiple products. The firm focuses on selling more of its