While the game officially closed its servers in early 2024 after a legendary decade-long run, the data, consumer insights, and digital-first mentality cultivated during the mobile game era directly informed how she launched her physical DTC (direct-to-consumer) brands. 3. The Corporate Portfolio Managed at HQ
Expansive open-plan workspaces that promote collaboration across her apparel and beauty teams. The Innovation and Fit Lab
The walk-in closet and private vanity rooms host initial fit sessions for upcoming collections. kim kardashian hq
: Functions as the brand's "nerve center" for design, marketing, and global operations SKKN BY KIM Headquarters 21731 Ventura Boulevard, Woodland Hills, CA
Kim’s digital offerings, initially found at KimKardashianWest.com and a companion iOS app, were designed as a subscription-based model costing $2.99 per month for the website and $3 per month for the app. This was a clear attempt to monetize her fanbase directly, moving beyond the reach of her free social media accounts. While the game officially closed its servers in
: For customer service and media inquiries, you can reach out via SKIMS Help or their official PR email at press@skims.com .
The "Kim Kardashian HQ" concept extends far beyond any single location. Her empire is driven by her , most of which comes from her approximately 35% stake in her brand, Skims. The company, which began as an online, direct-to-consumer brand, has grown to include 20 physical stores across the U.S. and Mexico. In a groundbreaking move, Skims and Nike announced a long-term partnership in 2025 to launch NikeSKIMS, a new brand to disrupt the global fitness and activewear industry. The Innovation and Fit Lab The walk-in closet
Even with her flagship mobile game retired, Kim Kardashian's HQ continues to expand into new digital spaces. Most notably, in December 2025, she entered the massively popular online game as a playable character. The collaboration, part of Fortnite's "Icon Series," introduced a bundle of customizable skins and accessories featuring the mogul's signature style, including over 25 variations of outfits and hairstyles. This move represents a new kind of digital HQ, allowing her to engage with a massive global gaming audience in a completely new format.
Kim routinely tests fabric samples and prototypes in her home to evaluate comfort.
Allowed millions of fans to step into the shoes of a media manager, turning the concept of a "Kardashian Headquarters" into an interactive, global experience.
In August 2022, Kim gave fans a guided tour of her then-new 40,000-square-foot SKKN BY KIM headquarters, a space so luxurious it resembles a five-star spa retreat. The tour, shared on YouTube and later revisited on TikTok in 2024, offered a rare glimpse behind the curtain of her beauty brand. The space was decorated by Tommy Clements and Waldo Fernandez, with furniture designed by Michele Lamy of Rick Owens, creating a harmonious environment of exposed woodwork, brushed concrete, and neutral tones.