Instead, you should assume "situational status"—a confident presence not based on your title, but on your command of the room. The goal is to create a temporarily higher personal status than the audience to benefit from a powerful credibility effect. Once you detach from the outcome and adopt the "Prize" frame, your confidence becomes magnetic.
By introducing a "tension loop"—a compelling problem or an unresolved story narrative—you trigger curiosity. The audience will stay locked into your presentation simply to find out how the situation resolves. 4. Offering the Prize
To help apply the STRONG framework to your specific business goals, let me know: What or product are you currently pitching? Who is your target audience or typical buyer? By introducing a "tension loop"—a compelling problem or
The idea was to create a life-size, interactive VR environment that simulated the client's problem. The client would be transported into a virtual world where they would experience firsthand the pain points their product aimed to solve.
The human brain is hardwired for narratives, not bullet points. Before introducing any numbers, hook the Croc Brain with a compelling story. Offering the Prize To help apply the STRONG
The STRONG method isn’t theoretical. It has been battle-tested in deals with executives from , among others.
Klaff builds his method on the understanding that social threats and rewards activate the same neural pathways as physical pain and pleasure. The SCARF model (developed by David Rock, but central to Klaff’s approach) identifies five domains: and establishes organizational context.
👇 Have you tried frame control in your presentations?
This layer determines social status, processes relationships, and establishes organizational context.