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When she wore her own jersey dresses to the races, society women copied her. When she wore fake pearls, women bought fake pearls. She didn’t need influencers. She was the influencer. Her “social media” was the café terrace, the opera box, the beach at Deauville.

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Launched , the first perfume to feature a designer’s name. 1930s: The Glamour Era Adapted to Hollywood's influence. When she wore her own jersey dresses to

Voiceover (AI or archival audio): “I gave women freedom. I took off their corsets, their feathers, their whalebones. You think your oversized blazer is new? I stole that from my boyfriend’s closet in 1915. You’re welcome.”

: Balancing the desire for personal privacy with the necessity of aggressive public marketing to sustain a livelihood. She was the influencer

: The term "Coco Chanel's Play House" refers to the creator's subscription-based adult content platform.

Your social media career needs a visual filter. Coco Chanel’s filter was ease . If your content isn't recognizable within three seconds of scrolling, you don't have a brand.

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Karl Lagerfeld (and now Virginie Viard) kept the engine running. The Met Gala, the runway shows at the Grand Palais, the celebrity ambassadors (Margot Robbie, Jennie from Blackpink)—all of this is OG Coco Chanel's social media content running on auto-pilot.