The tradition of releasing big films during the Sankranthi season in Telugu cinema dates back several years. The festival is considered an auspicious time for new beginnings, and filmmakers believe that releasing their movies during this period will bring good luck and success. Over the years, many iconic Telugu films have been released during Sankranthi, including blockbusters like "Baahubali", "Arjun Reddy", and "Rangasthalam". These releases have not only performed well at the box office but have also become cultural phenomenons, generating huge buzz and excitement among fans.
2023 Sankranthi season was a historic face-off at the Telugu box office, headlined by the legendary clash between Megastar Chiranjeevi and God of Masses Nandamuri Balakrishna 🎥 The Heavy Hitters
Starring Chiranjeevi and Ravi Teja, this mass-action entertainer was the biggest winner of the season. Directed by Bobby Kolli, the film capitalized on the vintage charm of Chiranjeevi and the high-energy performance of Ravi Teja. It grossed approximately ₹236 crore worldwide, becoming one of the top Telugu films of the year. Veera Simha Reddy (January 12, 2023):
The family drama received mixed reports from the Telugu audience. Despite that, it managed to collect over ₹9 crores in the Telugu states alone. Globally, Varisu was a massive success, crossing the ₹200 crore gross mark worldwide within 7 days. In Telugu, it ended up as a hit . Sankranthi Release Telugu Movies 2023
While not a direct Telugu original, Varasudu (the Telugu dub of Tamil star Vijay’s Varisu ) was treated as a major Sankranthi release by the distributors. The film featured Vijay as the youngest son of a wealthy businessman who must reunite his fractured family. With a strong Telugu director (Vamshi Paidipally) and lead actress (Rashmika Mandanna), the film was heavily promoted in Andhra Pradesh and Telangana.
Sankranthi Release Telugu Movies 2023: A Historic Box Office Clash
The Sankranthi season was not just about Tollywood originals; it also featured two of the biggest Tamil stars—Thalapathy Vijay and Ajith Kumar—with their films dubbed and released in Telugu. The tradition of releasing big films during the
The resounding success of the 2023 Sankranthi releases had significant implications for the industry. It reaffirmed the immense power of the festival season and the unshakeable faith audiences have in their biggest stars. The earnings from this period, with Waltair Veerayya and Veera Simha Reddy collecting close to a combined ₹370 crores, significantly boosted the overall health of Tollywood at the start of the year, generating over for the industry. This set a high bar for future releases and proved that content-driven mass entertainers with star power are a potent and profitable formula.
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: Nandamuri Balakrishna, Shruti Haasan, Varalaxmi Sarathkumar, Honey Rose Director : Gopichand Malineni Worldwide Box Office Gross : ~₹134 crore These releases have not only performed well at
The season was a financial windfall for the Telugu film industry, with the top two films alone grossing over worldwide.
Nandamuri Balakrishna, Shruti Haasan, Honey Rose Director: Gopichand Malineni
: While they faced stiff competition from local stars, Thalapathy Vijay’s Vaarasudu found success among family audiences, whereas Ajith’s Tegimpu catered to the action-loving crowd.